In-Kind marketing services Grant for independent DOCUMENTARY films

Each year, Smarthouse Creative offers Smarthouse Launchpad, an in-kind marketing & publicity services grant program for finished feature-length documentaries. The Launchpad Grant will provide one filmmaking team with the resources they need to run a full marketing campaign in support of a festival premiere, theatrical opening, or on-demand/home video release in the US. 

Read about the 2017 Smarthouse Launchpad recipient, ON A KNIFE EDGE. 

To qualify for the grant, projects must meet ALL of the following criteria:

  • Film is finished.

  • Target dates for campaign implementation fall between designated dates

  • Already have basic marketing elements in place, including website, poster, press kit, and trailer.  

The Launchpad Grant does not include:

  • Poster creation or design

  • Website creation or design

  • Press kit creation or design

  • Trailer production

  • Advertising budget

  • Any kind of travel costs



The Launchpad Grant includes:

  • Publicity services: Consultation and strategy on media outreach; press release composition; and national and regional outreach to all relevant media. [a $3500 value]

  • Social media services: Consultation and strategy on digital outreach and audience engagement; management of all social sites for one month; curation of content; audience management; and administration of any paid advertisements. [a $3500 value]

  • Marketing consultation and distribution strategy sessions: Evaluation of website, press kit, trailer, and overall plan for the film to reach its audience [a $1000 value]


Smarthouse will evaluate projects based on the potential for us to make an impact for the filmmakers and the project. Additional consideration will be given to projects that will benefit most from Smarthouse’s specific experience and expertise.

Please check back in 2018 to hear about Launchpad application opportunities. 

Only feature-length documentary films will be considered. Films should be in English or have English subtitles. Smarthouse welcomes entrants from the US and beyond; we are able to work with filmmakers remotely. Only one submission per applicant please. Please send questions to