Episode 5: Jonathan Zwickel

Jonathan Zwickel lives and writes in Seattle. He's senior editor at City Arts magazine and contributes to Spin, the Believer, MSN Music, and many more. He is the author of "Beastie Boys: A Musical Biography."

Jonathan describes his approach in terms of finding, building and maintaining a readership audience for City Arts Magazine. He describes the inner-workings of the magazine and how such a small team of writers is able to produce such a far-reaching publication.

Jonathan also highlights one of his favorite local creative groups, and explains why the group is relevant to, and symbolic of, Seattle's current cultural and political state of mind.