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If, like Jon Snow, you can grab the attention of your audience with a clear, concise description of the problem, you’ve got them on the hook for your solution. https://images.squarespace-cdn.com/content/v1/5acd17597c93273e08da4786/1565292913772-3MBV78F08XQYTGBO0LA1/GoT+Support.png Blog - Game of Thrones: The Art of the Pitch Of course, it’s never that easy. Pitches are tough because your audience, by its very nature, is critical. If they’re going to make a decision to fund your project, you have to convince them of both the urgency and the efficacy of your solution to their problem. This is where you’ll get the hard questions, the critical pushback, and maybe even some outright derision. This is often where most pitches fall apart. The presenter either loses their rhythm (and confidence) or the audience senses vulnerabilities in your plan that they’ll use as a reason to say ‘no’ to you. It’s a storm you have to weather in order to make a successful transition to the next phase of your pitch. https://images.squarespace-cdn.com/content/v1/5acd17597c93273e08da4786/1565292968720-23ZEM0GKNLHGW3TI10VO/GoT+Build.png Blog - Game of Thrones: The Art of the Pitch This is typically the turning point of your pitch, for better or for worse. This is the lead-up to you convincing them that the problem is real and needs a solution now. And the best way to do this is to show, not tell. The dramatic tension in the courtyard is palpable, and Jon Snow plays it for maximum effect. If you’re able to impress your audience here, they’ll be on the edge of their seats as you proceed to... https://images.squarespace-cdn.com/content/v1/5acd17597c93273e08da4786/1565293057862-OFHFO6GIE97BGIW4AS6M/GoT+Reveal.png Blog - Game of Thrones: The Art of the Pitch The big reveal comes at the end of Act Two of your pitch. 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