Getting accepted into a film festival is a big milestone—one worth celebrating! But after the initial excitement, it’s crucial to remember: a festival slot isn’t just an event on the calendar, it’s a golden publicity opportunity. By preparing strategically, you can turn that festival acceptance into long-term visibility, stronger press coverage, and momentum that lasts beyond the screening.

Here are a few key tactics to make the most of your festival moment!

Build a Press Kit That Works for You
A well-organized press kit makes it easy for journalists, bloggers, and festival programmers to cover your film. At a minimum, your kit should include:

A polished synopsis (short and long versions)
High-resolution stills and behind-the-scenes photos
Director’s statement or Q&A
Cast and crew bios
Film poster and key art
A secure screener link (if appropriate)

Don’t underestimate the power of good visuals—outlets need them for coverage, and programmers use them for promotion. Think of your kit as your film’s calling card. (The Sundance Institute has a helpful guide to creating press kits here).

Leverage Social Proof
Festival acceptance itself is social proof. Use it! Announce your acceptance across your website and social channels, and make sure your film’s poster and trailer include laurels from the festival. A few places to feature festival laurels:

Social media graphics
Email newsletters
Film website or landing page
Pitch materials for distributors

Audiences and press both take laurels as a sign that a film has credibility and momentum. The more places you display them, the more you reinforce that impression.

Prioritize Media Outreach
A festival acceptance is newsworthy—especially in local markets. Don’t wait until your screening to start outreach. Draft a simple press release announcing the acceptance and send it to:

Local newspapers and arts reporters in your hometown
Regional outlets near the festival location
Industry publications and film blogs that cover festival lineups

When possible, tailor your outreach to each journalist’s beat. Mention if your film touches on topics they’ve covered before, or if it features talent from their area. Personalized pitches are far more effective than generic blasts (Cision reports that most journalists prefer targeted, relevant pitches over mass emails).

Keep the Momentum Going
Festival buzz fades quickly, so think beyond the screening. Share photos from Q&As, post audience reactions, and reshare press mentions. Consider setting up a Google Alert for your film title so you don’t miss coverage. The more consistent your updates, the more you extend the life of your festival premiere.

Bottom line: A festival acceptance is more than just a chance to screen your work—it’s a springboard for long-term exposure. With the right press materials, social proof, and media outreach, you can turn a single festival slot into an ongoing story that continues to build your audience.

Need Help with Publicity?
Publicity is one of Smarthouse Creative’s specialties. From press kit creation to targeted media outreach, we help indie filmmakers maximize visibility around festivals and beyond. If you’re ready to take your festival moment to the next level, check out our Publicity Services to learn how we can support your campaign.

Maximizing Publicity After Festival Acceptance