If you’ve spent any time around film publicity, distribution conversations, or festival strategy meetings, you’ve probably heard a bunch of industry buzzwords thrown around.
Read MoreWhen indie filmmakers think about promotion, the usual suspects come to mind: Instagram, X, maybe TikTok. However some of the most effective and overlooked places to promote your film online can be community-based, niche, and built around genuine interest.
Read MoreWe’re back at it! Team Smarthouse is always inspired by the imaginative marketing behind films of every size, from big studio releases to indie favorites.
Read MoreIn the age of perpetual content, behind-the-scenes footage isn’t just a bonus, it connects your audience to your process, your team to your mission, and your present to your future.
Read MoreBalanced perspective on how traditional press (reviews, features, interviews) complements fast-moving social media buzz for indie films.
Read MoreBest practices for making post-screening conversations engaging, memorable, and shareable on social media.
Read MoreTactics for press kits, social proof, and media outreach.
Read MoreFor independent filmmakers, audience reviews aren’t just flattering, they can be vital to a film’s survival. Reviews are the social proof that tells potential viewers, “This is worth your time.”
Read MoreThis groundbreaking initiative is set to support early-career, female-identifying filmmakers by providing essential funding, mentorship, paid apprenticeships, and bespoke marketing and distribution strategies for their original film projects.
Read MoreIt’s that time again! Team Smarthouse has put together a list of innovative film marketing we saw in 2024.
Read MoreIt’s that time again! Team Smarthouse loves seeing all the innovative marketing that goes into films – both big blockbusters, and small indie features.
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