It’s that time again! Team Smarthouse loves seeing all the innovative marketing that goes into films – both big blockbusters, and small indie features.
Read MoreEarlier this year Team Smarthouse’s Ryan Davis and Amie Simon were honored to present a three-hour online Master Class for Sundance Collab, discussing the basic elements of a digital marketing strategy for filmmakers …
Read MoreWhile some of those marketing campaigns got pushed along with release dates, we still saw some great trailer and poster campaigns, unique promo items, and some “killer” swag deliveries.
Read More2020 was obviously a VERY DIFFERENT year when it came to film, with many releases skipping their theatrical run, choosing a hybrid drive-in/virtual event approach, or just heading straight to a streaming release. As always, Team Smarthouse kept their eye on how these films were being marketed, and were wowed by the poster campaigns, innovative ideas, and other marketing bits that people and agencies came up with!
Movie posters are works of art. When done right, they can be iconic, collectible, and set the tone for your entire marketing campaign — but their first purpose is to be effective tools for getting people to watch your movie. Here’s what to consider when creating your one-sheet.
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