Why Audience Reviews Matter for Indie Films
For independent filmmakers, audience reviews aren’t just flattering, they can be vital to a film’s survival. Reviews are the social proof that tells potential viewers, “This is worth your time.” They also feed algorithms on platforms like Rotten Tomatoes, IMDb, Letterboxd, and even streaming services, meaning more reviews can help more people discover your work.
A steady flow of ratings and written feedback can:
Boost your credibility in the eyes of press, festivals, and distributors.
Increase your film’s visibility online long after its initial release.
Help build and engage a dedicated audience who feels invested in your success.
Getting more reviews isn’t just about asking—it’s about asking in the right way, at the right time, and making it easy for people to follow through. Viewers are most likely to leave feedback when their experience is fresh in their minds, and also when the process feels quick and effortless.
By being intentional in your approach, you can turn a single viewing into lasting and valuable word-of-mouth support.
Ask directly. Whether it’s in a Q&A, an email, or a social post, tell people exactly what you need: “If you enjoyed the film, please leave us a review and put us on your Letterboxd lists.”
Make it easy. Put direct, clickable links to review sites in your social bios and on your website, so no one has to hunt for them.
Strike while it’s fresh. Request reviews right after a screening event or streaming launch, when the emotional impact is still strong.
Activate your team. Cast, crew, and collaborators can also make an ask and share your review links to boost the reach.
Reviews can be a valuable extension of your film’s marketing strategy. You can use them for compelling quotes on your marketing materials – from fliers and posters to EPKs and social media posts!
Start asking for them early, keep asking for more throughout your film’s distribution, and make it effortless for your audience.
Want more guidance on reviews for your indie film? Smarthouse offers a detailed guide on the most popular review platforms as part of our strategy packages.
