Posts in Digital Advertisting

Because social media is an ever-changing landscape, it can be hard to know where to spend your time, effort, and budget in order to get the word out about your project. Earlier this year, I participated in an “Ask Me Anything” marketing forum and answered questions about social media and digital marketing.

Here are some highlights that small biz owners may find useful:

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Using Hashtags for Your Indie Film

There are about 500 million tweets sent each day, which comes out to approximately 200 billion tweets per year. Instagram users post more than 95 million photos and videos per day, or about 34 billion pieces of content per year. Add Snapchat, Facebook, Pinterest, and countless others and you have a lot of noise to cut through in order to get the word out about your indie film. It’s time to get smart about your hashtags.

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Online Ad Budget Calculator

Almost all of our independent film clients have questions about the appropriate size of their respective digital advertising budgets. It’s a tough question mainly because there isn’t a simple, one-size-fits-all answer. Of course, it would be great to have unlimited resources but, as I’m sure many of you reading this already know, that is almost never the case when it comes to independent artists.

And that’s why Smarthouse created our online ad budget calculator tool!

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If you’re serious about making a splash, you need to be serious about your marketing campaign. But, that doesn’t mean you have to spend a fortune on your ads in order to make it work. You do, however, need to be smart about your platforms and your audience targeting.

The following case study will help illustrate, in practical terms, how an independent filmmaker might approach this data-intensive process.

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