Planning your film, no matter how thrifty you can be with sets and equipment, is a daunting enterprise. Including a little extra for a publicist before you even begin shooting can seem like a luxury. So why is it worth it? Well, why make a film if no one sees it? A publicist is your best advocate for outreach, press coverage, and generally putting a good face on your project.
Read MoreBecause social media is an ever-changing landscape, it can be hard to know where to spend your time, effort, and budget in order to get the word out about your project. Earlier this year, I participated in an “Ask Me Anything” marketing forum and answered questions about social media and digital marketing.
Here are some highlights that small biz owners may find useful:
Read MoreThe Seattle International Comedy Competition (and its sister event, The San Francisco Comedy Competition) is one of my favorite projects to work on. It’s a great showcase for emerging talents, delivers an evening of raucous entertainment to audiences, and is presented by one of the undersung OGs of comedy: Jon Fox.
That’s why it’s so great when we’re able to successfully convey all this to the media and get some awesome coverage. Here’s a round up of this year’s highlights:
Read MoreMovie posters are works of art. When done right, they can be iconic, collectible, and set the tone for your entire marketing campaign — but their first purpose is to be effective tools for getting people to watch your movie. Here’s what to consider when creating your one-sheet.
Read MoreAt this point you probably feel like you’ve heard it ALL when it comes to advice on how to build your brand’s social media audience, but since we do things a little differently at Team Smarthouse, I wanted to share four quick tips that cut through all the “growth-hacking” jargon and “guru wisdom” out there.
Read MoreSmarthouse co-founder and principal, Brad Wilke, presented our hybrid film marketing, audience engagement and personal branding workshop, Bridging the Indie Gap, to a full house of filmmakers and industry members at the 2016 Vancouver International Film Festival.
Check out this video of the full 60-minute workshop we've developed to help indie filmmakers leap across what Brad has coined “The Indie Gap” – the divide between filmmaking as a hobby and filmmaking as a sustainable career.
Read MoreYou’ve made a documentary and now you’re looking to find your audience. Maybe you’re hoping to partner with an organization that could help you connect with viewers. But where to start?
Luckily, a webinar featuring Caitlin Boyle from Film Sprout and Keith Ochwat from Filmmaker.MBA explained how your film’s message can propel your direct distribution campaign and build a revenue stream.
Read MoreIf you’re serious about making a splash, you need to be serious about your marketing campaign. But, that doesn’t mean you have to spend a fortune on your ads in order to make it work. You do, however, need to be smart about your platforms and your audience targeting.
The following case study will help illustrate, in practical terms, how an independent filmmaker might approach this data-intensive process.
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